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SMEs face the Chinese blister products market: Future challenges and opportunities coexist
Published Time:
2025-01-10 14:07
Blister products are products made by plastic processing. The manufacturing principle is to heat and soften the flat plastic hard sheet, then use vacuum to absorb it on the mold surface, and then cool it to form. This product is widely used in many industries, including electronics, electrical appliances, food, hardware tools, cosmetics, toys, daily necessities, as well as automobiles and stationery. Blister packaging meets the needs of environmentally friendly green packaging with its characteristics of saving raw materials, being light and easy to transport, and having strong sealing properties. It can be used for the packaging of various special-shaped products without the need for additional cushioning materials. It also has the advantages of being transparent, beautiful, easy to sell, and mechanically automated packaging.
Blister products are products made by plastic processing. The manufacturing principle is to heat and soften the flat plastic hard sheet, then use vacuum to absorb it on the mold surface, and then cool it to form. This product is widely used in many industries, including electronics, electrical appliances, food, hardware tools, cosmetics, toys, daily necessities, as well as automobiles and stationery. Blister packaging meets the needs of environmentally friendly green packaging with its characteristics of saving raw materials, being light and easy to transport, and having strong sealing properties. It can be used for the packaging of various special-shaped products without the need for additional cushioning materials. It also has the advantages of being transparent, beautiful, easy to sell, and mechanically automated packaging.
As Chinese consumers' demand for blister products continues to grow, the number of manufacturers is also increasing. In this competitive market, relying solely on production is not enough to stand out. Manufacturers must pay more attention to product quality and market demand to gain an advantage over the competition. Next, we will briefly outline the development of the blister products industry.
Blister forming technology has been used in the industrial field since the 1930s. After decades of research and development and technological progress, blister packaging has achieved a highly automated and mechanized production model. With the continuous growth of demand in downstream industries such as food and beverages and medical and health medicines, the blister packaging market has also expanded. At the same time, the quality and environmental protection standards of blister products have also been significantly improved.
In the past five years, the market size of China's blister products industry has continued to expand. According to statistics, the market size reached 51.3 billion yuan in 2019, and by the first quarter of 2024, the market size of the industry had grown to 1.9 billion yuan, a year-on-year increase of 26%.
Challenges facing the blister products industry
The blister products industry faces multiple obstacles in its development. First, most companies in the industry are small in scale, with limited technical level and production scale, resulting in insufficient product delivery capabilities and differences in product quality. This phenomenon of homogeneous competition among small-scale companies is relatively common, and many companies can only barely maintain their market share through price wars. Secondly, some small and medium-sized enterprises lack attention to intellectual property protection, which may lead to irregular market competition behavior. In summary, the blister products industry faces three major challenges: environmental protection and sustainability problems, insufficient technological innovation capabilities, and fierce market competition and cost pressure.
Industry Outlook for the Next Five Years
In the next five years, with the continuous advancement of national environmental protection policies and the rapid development of Internet of Things technology, the blister products industry will usher in a series of changes. First, the improvement of product quality will become an inevitable trend in the development of the industry to better meet the needs of consumers. Secondly, with the increasingly fierce market competition, industry integration will also accelerate, leading to increasing concentration. Although the annual growth rate has been slightly lowered, the market size of the blister products industry will continue to grow steadily. Looking forward to 2030, the market size of China's blister products industry is expected to exceed 100 billion yuan.
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